Refund and Returns Policy

1. Overview

Our return window is 7 days from the date of delivery. If more than 7 days have passed since your order was delivered, we cannot offer a refund, return or exchange, except where the law requires otherwise.

To be eligible for a return, the item must be unused, unwashed, unaltered and in the same condition you received it, with all original tags, labels and packaging intact. You will also need your order number or proof of purchase.

Alyura is an online store and our products are supplied and shipped by manufacturer partners. Please do not send any product back to the manufacturer or to any address on the parcel. Returns are accepted only through the process in Section 6, and parcels sent without approval cannot be refunded.

2. Order cancellation

• You can cancel an order before it is shipped by contacting us on WhatsApp or email with your order number. Cancellation is not possible once the order has been dispatched.
• If you cancel an eligible prepaid order before dispatch, the full amount is refunded to your original payment method.
• Once shipped, you may refuse the parcel only if it is clearly damaged on arrival (see Section 5). Refusing a parcel without a valid reason may result in the shipping cost being deducted from any refund, and may limit Cash on Delivery on future orders.
• We may cancel an order if an item is out of stock, a pricing error occurred, or we cannot verify the order or delivery address. In that case you will be refunded in full.

3. Return eligibility

A return will be accepted only if all of the following are true:

• The return is requested within 7 days of delivery.
• The item is unused, unwashed, unaltered, free from perfume, stains, pet hair and odour, and has all tags and original packaging.
• You have your order number, and (for damage or defect claims) the required photos and video described in Section 5.
• The product is not on the non-returnable list in Section 4.

We do not accept returns for reasons such as a change of mind after the item has been worn, or minor differences in appearance listed in Section 4. Returned items are inspected on arrival; if they do not meet these conditions, we may reject the return or issue a partial refund.

4. Non-returnable items

For hygiene, safety and practical reasons, the following cannot be returned or exchanged unless they arrive damaged, defective or incorrect:

• Innerwear, lingerie, swimwear, socks, masks and other intimate or sanitary goods.
• Items marked as sale, clearance, final sale or “no return”.
• Customised, altered or made-to-order items.
• Gift cards and vouchers.
• Items that have been worn, washed, altered, damaged by the customer, or returned without tags or original packaging.
• Accessories, jewellery and cosmetics once opened or used.

Normal variations (not a defect)

These are not grounds for a return: slight colour differences caused by screen settings or lighting; small variations in print, embroidery or fabric texture that are natural to textiles; size differences within a normal tolerance of about 1 to 2 cm; and loose threads that do not affect wear. Please check the size chart on the product page before ordering.

5. Damaged, defective or wrong items

If your item arrives damaged, defective, or is not what you ordered, we will fix it with a replacement or refund at no extra cost to you, provided you follow these steps:

1. Report within 48 hours of delivery by WhatsApp (+91 99463 04360) or email (fashionalyura@gmail.com), quoting your order number.
2. Share clear photos of the product, the label and the outer packaging, including the shipping label.
3. Share a continuous unboxing video, recorded from before the parcel is opened until the product is fully shown, without cuts, with the shipping label visible.

If the claim is approved, we will arrange a replacement (subject to stock) or a refund, and will cover the return pickup where needed.

6. How to request a return

1. Contact us within 7 days of delivery with your order number, the item(s) and the reason for return.
2. Our team will review your request and reply within 2 working days with approval or rejection.
3. If approved, we will send you a return authorisation and the return address or pickup details. The return address is shared only after approval.
4. Pack the item securely with all tags and packaging, and ship it within 3 days of approval. Keep your courier receipt and tracking number.
5. We inspect the item when it arrives and email you the result.

7. Refunds

Once your return is received and inspected, we will email you to confirm receipt and tell you whether the refund is approved or rejected.

• If approved, your refund is processed within 5 to 7 working days to your original payment method (card, UPI, net banking or wallet). Your bank or payment provider may take a few extra days to show it.
• The refund covers the product price. Original shipping and Cash on Delivery handling charges, where charged, are non-refundable unless the return is due to our error (damaged, defective or wrong item).
• Return shipping costs are deducted as described in Section 11.
• If a returned item is partially used, damaged by the customer, or missing tags, parts or packaging, we may issue a partial refund or reject the return.
• Where you prefer, we may offer store credit or a replacement instead of a refund.

Partial refunds may apply when

• The item shows signs of wear, washing, perfume or alteration.
• The item is returned without its original tags, accessories or packaging.
• The item is returned for reasons not caused by our error and is outside our eligibility conditions.

8. Late or missing refunds

If you have not received your refund yet, please:

1. Check your bank account or UPI app again.
2. Contact your bank or card company, as there is often processing time before a refund is posted.
3. If you have done all of this and still have not received your refund within 10 working days of our approval email, contact us at fashionalyura@gmail.com with your order number and payment reference.

9. Sale items

Only regular-priced items may be refunded. Sale and clearance items cannot be returned or refunded for change of mind, but if a sale item arrives damaged, defective or incorrect, Section 5 applies.

10. Exchanges

We replace items if they are defective, damaged or incorrect. For a size exchange, we will offer it where the requested size is in stock with the supplier and the item meets the eligibility conditions in Section 3. If the size is unavailable, we will offer a refund (or store credit) instead. To request an exchange, contact us as in Section 6. Please do not post any item to us until we send you the return address.

11. Shipping and return shipping

• You are responsible for the cost of returning the item to us, unless the return is because of our error (damaged, defective or wrong product). In that case we will arrange or reimburse the return shipping.
• Where return shipping costs are payable by you, the amount may be deducted from your refund.
• We recommend a trackable courier service. We are not responsible for return parcels that are lost or damaged in transit, and we cannot refund an item we have not received.
• Delivery times for replacement items depend on your location and stock availability.
• Failed deliveries caused by an incorrect address, unreachable phone number or refusal to accept the parcel are not eligible for a refund of shipping charges. Please make sure your address and phone number are correct at checkout.

12. Cash on Delivery orders

Refunds for Cash on Delivery orders are paid by bank transfer or UPI after you provide the correct account details. Please give accurate details, as we cannot recover money sent to a wrong account that you provided. If a Cash on Delivery order is repeatedly refused or not collected, we may disable Cash on Delivery for that customer and require prepaid payment in future.

13. Gifts

If an item was marked as a gift when purchased and shipped directly to you, you will receive store credit for the value of your return once the returned item is received and approved. If it was not marked as a gift, or the buyer had it shipped to themselves, any refund will be made to the original buyer.

14. Fraud and misuse

We reserve the right to refuse or limit refunds, returns or exchanges, cancel orders, or restrict accounts where we reasonably find signs of fraud, abuse or misuse of this policy. Examples include returning a different or used item, repeated false claims of non-delivery or damage, or filing a payment dispute or chargeback for an order that was delivered or is under review. We may share relevant information with payment providers, courier partners and authorities where needed. Please contact us first so we can resolve any problem quickly before raising a bank dispute.

Nothing in this policy limits any rights you have under the Consumer Protection Act, 2019, the Consumer Protection (E-Commerce) Rules, 2020, or other applicable law. We may update this policy from time to time; the version on this page at the time of your order applies to that order.

15. Need help?

Contact us for any question about refunds and returns: